When I was 15 my mother took my sister and me to see Jesus Christ Superstar on Broadway. For me, it was epic. A life-changer. True, it took me until halfway through the production to realize that this wasn’t just a musical about good ol’ Jesus, a great and giving kind of guy. It had [...]
You think online selling doesn’t go with personal service? Check out my Book of Mormon story – and find out how to get the best Book of Mormon tickets in NYC
Alexander Graham Bell – better inventor than copywriter?
My job is often to explain complex things in layman’s terms. The hardest part of it is to put yourself into the head of said layman. Typically, you’re explaining something that you do understand … the irony is that, once you understand something, it’s a brute to explain it to someone who doesn’t, because you [...]
Morse code for car horns?? Beeeeep! Beep beep!
What can I say – I’m a writer. Communication is the street I live on. So car horns have always seemed oddly archaic to me. My friend Val bought a new BMW last week. It has no visible ignition. As long as she has the ‘key’ (a blocky black thing) on her person, the car [...]
Calling a meeting? Not till you can leap these five hurdles!
Next time you’re bored out of your skull in a meeting, try working out the weighted-average hourly rate of the attendees and multiplying it by the time spent. Aggghhh! Not to mention the more insidious cost in workflow interruption and energy drain. Until your meeting can leap the five hurdles below, don’t call it. But before [...]
Start with a bang: advice for small-business websites
Assume your site visitor is ready to rock, champing at the bit to buy. Start with a bang! Think about it from a user point of view. When you’re searching for a supplier or a professional service, what do you want to learn when you land on their website? Why the service they provide is [...]
Branding with unbranding?
Recently I attended a fundraiser at Verity, a businesswomen’s club I joined a year ago. I soon discovered that all along one hall and filling one large room were a range of tempting items for sale from vendors, all of whom were donating part of their takings. As usual, Wendy’s glasses caught my eye. Wendy [...]
Radio is a riot!
I did my first radio gig on Wednesday, and loved every second of it. There’s something very private and yet very personal about radio. As some of you who know me well have heard, I hope to get more involved in radio and start my own show. This session came at just the right time. [...]
Dr. Peter Jensen Talks Performance
Last night I went to hear Dr. Peter Jensen speak on Execution under pressure: performing when it matters. Peter has worked with Fortune 500 companies in eight countries, enhancing the performance of top executives. He’s counselled over 40 medal-winning athletes and their coaches. He’s been part of seven Olympics, most recently working with our rink-stomping cigar-smoking women’s [...]
The best communication? Is sometimes shutting up…
Who came up with this idea of allowing small appliances to command us? We don’t get enough of that kind of thing from the government, neighbourhood over-achievers, certain family members, and budding tyrants at work? Last year I bought a new toaster because a) it was ten dollars and b) it claimed it used revolutionary new [...]
Do you know when to hit the bail button?
Bear with me, I’ll answer that question. But I’m going to start with a story. All the hoopla and hoo-ha about high winds and Hurricane Sandy takes me back to a winter day in my childhood, skiing at Mont Tremblant. My Dad had learned to ski there as a child (taking half the day to [...]
Copy and design – best in collaboration
Last night I was downtown at the Elephant and Castle with a client, at an uber-productive designer-meets-writer meeting. I’m always surprised at how many people are willing to work on websites without the visual and verbal teams meeting. It happens a fair bit in the freelance world. It’s insane. To some extent, every writer is [...]
Here it is – my (I hope) winning entry!
Here it is! My entry for the National Punctuation Day contest. First, a recap of the rules: Write one paragraph with a maximum of three sentences using the following 13 punctuation marks to explain which should be “presidential,” and why: apostrophe, brackets, colon, comma, dash, ellipsis, exclamation point, hyphen, parentheses, period, question mark, quotation mark, [...]
Here comes National Punctuation Day!
Actually, by the time you read this, National Punctuation Day (September 24) may have come and gone. But don’t despair! Entries for this viciously-contested annual contest are accepted until September 30, 2012. And on October 1st I’ll be posting my entry here on my blog. You can find results from previous contests on the website. Here’s a [...]
Yiddish is best!
I’m going to go out on a limb here and say that Yiddish is the world’s most expressive language. Have you noticed the prevalence of mouth-filling Yiddish words in English? English is a language that is highly welcoming to invaders, but still, it’s interesting how many great expressions Yiddish has given us… …Some of which [...]
Don’t let those slides boss you around!
Presenting with PowerPoint – Part II of a series The biggest reason for boring PowerPoint presentations? Presenters put the slides in the driver’s seat. You’ve been there, right? In the planning stages? When everyone is talking about how many slides, and what will go on each one, and how many you can stuff in the [...]
Troubles with your clients/co-workers? Try some advice from a Christian talk show.
It’s a sure sign of aging: I no longer listen to music on my car radio. Leaving me pretty much stuck with CBC radio, in my sadly non-Sirius life. Which is fine, except when they have something I really can’t stomach. Then I start hitting the Scan button. Hard. Last week I landed on a [...]
Advice from an amateur – a musical way to fix your LinkedIn and eHarmony passwords
No surprise that LinkedIn and eHarmony are targets for hackers – both sites carry a whack of juicy information. They’re like those cars that get broken into at the parking lot – shiny black Bimmers with a laptop beckoning on the passenger seat – just too tempting to resist. If you’re a user of either [...]
Boring Bob Rocks Our Socks – Part II
Not long after Bob takes out our finance prof with his evaluation question, we take up an accounting case that hinges on how to compensate plant managers. Should we do it based on plant revenue? Return on investment? Gross margin? I marvel at the differences in behavior that ensue, based on the choice we make. [...]
Boring Bob Rocks Our Socks – Part I
There was a guy in my MBA class – I’ll call him Bob – that I didn’t like much. He was humourless, taut, too clean, and not much fun. He was also tall, toned and a good athlete, but the pickle up his bum took away markedly from those charms. A friend of mine sat [...]
Presenting with PowerPoint – part one of a series – decide on one thing
Everyone goes on about how horrible PowerPoint is and how dull PowerPoint presentations are. But to coin a brand-new phrase, a poor workman blames his tools. PowerPoint does not have to be dull. Slideshows are inanimate. People are dull. Not slideshows. A slideshow is all about the presenter. Who has only to follow my guidelines [...]
Better headers – a quick way to improve your writing
Under-headering is a common weakness in websites and business documents. Sometimes the disrespect is absolute – the title is the only header to be found. Even when headers are used, they’re often uninspired. Rule One– A header is NOT a label! Always, as a business writer, you are trying to seduce your audience into reading. [...]
Bragging works – are you bragging enough?
Many of us are reluctant… to blow our own horn. And for good reason. Traditionally, bragging is a frowned-upon activity. But often this reluctance extends into the workplace in a way that can bite you in the posterior. How? Most of us have a specific area of strength, but spend at least some time working with [...]
How to become a writer – aka, cut your own head off
Writing isn’t easy <sigh> Most people find writing difficult. That’s because it is. Talking is considerably easier. Talking is interactive. (It was even in your grandparent’s day.) With talking, you get feedback. Your listener can ask questions, or get you to repeat something they didn’t understand. Even their facial cues tell you a great deal. [...]
How to write an executive summary – and how not to
Why are executive summaries so consistently unconvincing? So discouragingly dull? So misunderstood, mis-purposed, or even missing in action? I’ve pondered this question, and I have a couple of answers for you: The term ‘executive summary’ is misleading – writers glom on to the word ‘summary’ because the word ‘executive’ doesn’t help them much. Not an [...]
Steve Jobs writes a resignation letter – a how-to for the rest of us
Steve Jobs’ resignation letter is perfectly in tune with the sleek and eye-catching design of his devices.You could run a whole writing workshop on the things he did right in this letter. It certainly aligns nicely with the awareness of the human element that Stephen Fry (see my following post) speaks of as being Jobs’ [...]
Stephen Fry on Steven Jobs – Passion, taste and belief are more important than a hard business head
You have to love to listen to Stephen Fry speak. He expresses himself in only the way Stephen Fry does, with a voice full of character, self-importance, and elevated reflection. Even if that doesn’t get you, his diction is out of this world. Who else pronounces ‘c arburetor’ like that? Carb-a-RHET-ah?? (You can head o [...]
Kill the Messenger – Blackberry is at the bottom of all those riots!
Soon after the August riots broke out in London, Prime Minister David Cameron stated that the government was considering blocking the use of FaceBook, Twitter and BlackBerry Messenger in order to prevent future riots. Blackberry Messenger, because of its unparalleled security features, came up for particular attention. Woo hoo! Kill the Messenger! In a somewhat [...]
Check out my take on Flaherty’s messaging in the Toronto Star
I’ve been on a roll recently – I posted my new blog and website , I bid, played and made a grand slam, and I was interviewed for and quoted in an article on Flaherty’s messaging in the Toronto Star (http://www.thestar.com/business/article/1037140–a-look-at-flaherty-s-message). The interview was interesting. While we discussed the economic policy of Harper and the [...]
Hire the writer! Always choose the writer!
I’m going to pull shamelessly from Rework here, a new book of short essays on how to manage your business, by the creators of 37 Signals. If you are trying to decide among a few people to fill a position, they say, hire the best writer. It doesn’t matter if that person’s identity is as [...]
Simple doesn’t equal stupid – cops learn that simple language works
You have the right to shut up and pretend you understand… Most people understand less than half of the information contained in police cautions. Joseph Eastwood, researcher at Memorial University in Newfoundland, gave right-to-counsel cautions to over 100 university students. Turned out, only about 1/3 of the information given was understood. Other studies show that [...]
Marcia Ross

Marcia is a senior B2B writer based in Toronto. Her punchy, persuasive style pulls in readers; her joy in cutting to the chase makes for messages that ring true. Marcia's skills range from writing stories that touch the heart to letters that negotiate tough deals with a soft touch.
Testimonials
"Marcia is a delight to work with. She demonstrates a keen ability to listen and understand the subject matter she is asked to write about. She needs little direction, supplementing her listening with her own research on the topic, and approaching every project in an organized manner. The end result is a compelling and thoughtful piece of writing."
— Chris Charron, Program Director and CCOM, RBTT Bank Limited

