You need strong clear marketing messages.
You’re probably either a small-medium business or an innovative larger one. I’ll help you:
- Identify the business message you want to get out.
- Identify the audience you want to reach.
- Articulate your message, clearly and compellingly.
The identifying step is undervalued. But it’s the most important. Once you identify the business message that resonates with your readers, you’re 3/4 of the way to getting their attention. Conversely, an expert delivery of the wrong message is an expensive waste of time.
From white papers to blogs to web copy, the foundation for good business writing is ruthless culling. I zone in on key ideas and eject the rest. You get a clear, resonant, reader-seducing message.
I invariably serve two masters: you, and your readers. I often work with innovators and/or businesses with complex products or services. If you’re a small-medium growing business and you’re passionate about what you do, please reach out [416.655.4478 or email me].